Clinical Innovations

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Logo Design

Branding

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Stephanie’s main goal was to convey an image that blended a high degree of professionalism with a down to earth and welcoming accessibility. She felt strongly connected to the symbolism of the lotus, a flower that blooms from a very swampy, muddy place, is a powerful metaphor for the transformation that can be found through exploring and working on our mental health. She also knew that she felt drawn to a color pallet that was light and airy vs. bold and overwhelming.

Stephanie sent me some snapshots of lotus themed decor from her offices, and right away, I was able to key in on her tastes, and pick up some elements I could use as a starting point to develop her logo.

The impressionistic, modern feel of the artwork she shared, and the watercolor texture were the two main elements I keyed in on. I found some elements on Creative market that I felt would lend themselves to this project and I went to work, experimenting with color and form.

The first set of designs hit the mark in a lot of ways, but the color palette was a bit drab, and it needed more artistic flair.

I changed up the petals of the lotus blossom to use some watercolor textures to make it feel more painterly, and shifted the color palette to be a bit more beachy.

Water-lily Elements and Patterns from Creative Market. Watercolor Texture Kit by Every Tuesday also from Creative Market.

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Ready to take your business to the next level with custom branding and web design? Let’s talk! Apply for a free project evaluation, and get ready to tell me all your branding hopes and dreams.